TruConversion Review




Easy to Use

TruConversion is a solid choice for those looking to gain comprehensive insights into their website performance without getting overwhelmed by complexity.

Luke Simpson

My Experience Using TruConversion

After spending considerable time testing out TruConversion, I’m ready to share my thoughts. I’m always on the lookout for tools that simplify the complex world of website analytics, and I must say, TruConversion has piqued my interest.

First impressions matter, and TruConversion’s dashboard scores high on usability. It’s not just about numbers and graphs; it’s the way these elements come together to create a seamless experience for the user. The smart funnel feature is a standout, providing me with clear insights into the customer journey – from landing page to conversion.

As someone who values data, I appreciate how TruConversion integrates various tracking tools. The heatmaps and session recordings are particularly insightful, allowing me to see my website through the eyes of my visitors. It’s like having a bird’s eye view of where they click, scroll, and even where they might get stuck.

The micro-surveys have been a game-changer for engaging visitors. Their customizability means I can target specific users, which is a powerful way to gather feedback without being intrusive. It feels like TruConversion has given me a direct line to my audience’s thoughts.

However, no product is perfect. While the range of features is impressive, I did find myself wishing for more CRM integrations. As my business grows, having the ability to connect deeper with my customer relationship management system would be invaluable. Additionally, server-side tracking could be an area for future development.

One must consider the cost-effectiveness of any tool, and here TruConversion stands tall. It’s a more accessible alternative to some high-end options out there and doesn’t skimp on functionality.


  1. Intuitive User Interface: Users find the interface incredibly straightforward, which is especially beneficial for those who are not tech-savvy.

  2. Robust Tracking Features: The tool offers high-end tracking capabilities that are easy to use, making it accessible even for smaller businesses without specialized tech knowledge.

  3. Versatile Analytics Tools: It includes a comprehensive suite of analytics tools such as heatmaps, session recordings, A/B testing, and form analytics, providing deep insights into user behavior.


  1. Requires Familiarity: For new users, there is a period of familiarization needed to fully take advantage of all features.

  2. Overwhelming Options: The extensive range of tools and data could potentially overwhelm users who are looking for simplicity.

  3. Limited Experience: Some users have not fully explored the tool to provide in-depth feedback on any possible limitations or issues.

Key Features: TruConversion

As a website owner, understanding how users interact with your site is crucial to making informed decisions that will improve its performance. TruConversion offers several tools to help you analyze user behavior, including heatmap data, session recordings, and form field reports.

Heatmap Data

TruConversion’s heatmap data provides a visual representation of where users are clicking, scrolling, and moving their mouse on your website. This information can be incredibly useful in identifying areas of your site that are receiving the most attention from users.

Using the heatmap data, I was able to identify which areas of my landing page were getting the most clicks and adjust the layout of my page accordingly. This resulted in a significant increase in conversions.

Session Recordings

TruConversion’s session recordings allow you to watch a playback of a user’s session on your website. This can provide valuable insights into how users are interacting with your site, including where they are getting stuck or experiencing issues.

By watching session recordings, I was able to identify a bug on my checkout page that was causing users to abandon their carts. I was able to quickly fix the issue, resulting in a significant increase in completed purchases.

Form Field Reports

TruConversion’s form field reports provide detailed information on how users are interacting with your site’s forms. This includes data on which fields are being filled out, which are being skipped, and which are causing users to abandon the form altogether.

Using the form field reports, I was able to identify a field on my contact form that was causing users to abandon the form. By removing the field, I was able to increase the number of completed form submissions.

Overall, TruConversion’s user behavior analysis tools provide valuable insights into how users are interacting with your site. By using this information to make informed decisions, you can improve your website’s performance and increase conversions.

Conversion Benchmarks

Before we dive into how TruConversion can help you optimize your conversion rates, let’s first discuss conversion benchmarks. Conversion benchmarks are the average conversion rates for your industry. Knowing your industry’s conversion benchmarks can help you set realistic goals for your website.

According to a report by Wordstream, the average conversion rate for e-commerce websites is 2.63%. However, this number can vary depending on your industry. For example, the average conversion rate for the finance industry is 5.01%, while the average conversion rate for the healthcare industry is 3.27%.

Conversion Rate Recommendations

Now that we know the average conversion rates for different industries, let’s discuss how TruConversion can help you optimize your conversion rates. TruConversion provides a variety of tools to help you improve your conversion rates, including:

  • Calls-to-Action (CTAs): TruConversion allows you to track the performance of your CTAs, including click-through rates and conversion rates. By analyzing this data, you can determine which CTAs are performing well and which ones need improvement.

  • Checkout Forms: TruConversion provides form analytics to help you improve your checkout forms. By analyzing the data, you can determine which fields are causing customers to abandon their carts and make changes to improve the checkout process.

  • Optimization Tool: TruConversion’s optimization tool allows you to test different versions of your website to determine which one performs the best. By making changes based on the data, you can improve your conversion rates and increase your revenue.

In conclusion, TruConversion provides an excellent set of tools to help you optimize your conversion rates and increase your revenue. By analyzing your CTAs, checkout forms, and using the optimization tool, you can make data-driven changes to improve your website’s performance.

Benefits Of Using: TruConversion

As a project manager, I understand the importance of having a reliable funnel tracking and optimization tool. TruConversion is one such tool that has helped me in various ways. Here are some of the benefits of using TruConversion:

1. Comprehensive Data Analytics

TruConversion provides heatmaps, recordings, funnel analysis, form analytics, micro-surveys, surveys, and data analytics in a single tool. This means that you can get a comprehensive view of your website’s performance and user behavior. You can use this data to make informed decisions and optimize your website for better user experience and higher conversions.

2. Easy To Use

TruConversion has a user-friendly interface that makes it easy to set up and use. You don’t need to have any technical skills to use this tool. The dashboard is intuitive, and the reports are easy to understand. You can quickly get started with TruConversion and start tracking your website’s performance.

3. Saves Time

TruConversion saves a lot of time by providing all the necessary tools in one place. You don’t need to use multiple tools to track your website’s performance. TruConversion provides all the necessary data and analytics in one place, which saves a lot of time and effort.

4. Affordable Pricing

TruConversion is an affordable tool that provides excellent value for money. There are different pricing plans available, depending on your requirements. You can start with the basic plan and upgrade as your website grows. The pricing is transparent, and there are no hidden fees.

In conclusion, TruConversion is an excellent tool for tracking and optimizing your website’s performance. It provides comprehensive data analytics, is easy to use, saves time, and is affordable. I highly recommend TruConversion to anyone who wants to improve their website’s user experience and conversion rates.

How TruConversion Works?

As I explored TruConversion, I found it to be a comprehensive analytics tool that provides a range of features to monitor and optimize the performance of your website. Here’s how it works:


TruConversion’s heatmaps give you a visual representation of how users interact with your website. It shows you where users click, how far they scroll, and which areas of your website are most engaging. This information helps you optimize your website for better user engagement and conversion.


TruConversion’s recordings feature allows you to record user sessions on your website. This feature gives you an in-depth understanding of how users interact with your website, which pages they visit, and how long they stay on each page. You can use this information to optimize your website’s design and user experience.

Funnel Analysis

TruConversion’s funnel analysis feature allows you to track user behavior through your website’s conversion funnel. You can see where users drop off and identify areas for improvement to optimize your website’s conversion rate.

Form Analytics

TruConversion’s form analytics feature tracks user behavior on your website’s forms. You can see which fields users complete, which fields they skip, and which fields cause them to abandon the form. This information helps you optimize your forms for better user engagement and conversion.

Micro-Surveys and Surveys

TruConversion’s micro-surveys and surveys feature allows you to collect user feedback on your website. You can use this feedback to make improvements to your website’s design and user experience.

Overall, TruConversion provides a range of features to help you monitor and optimize your website’s performance. By using TruConversion, you can gain valuable insights into user behavior and make data-driven decisions to improve your website’s conversion rate.

TruConversion Pricing

As I researched TruConversion, I found that the pricing and plans offered by the platform are quite reasonable and flexible. Here are some of the details that I gathered:

Comparing Plans

TruConversion offers three different plans, namely Basic, Plus, and Pro. Each plan comes with its own set of features and pricing. Here’s a quick overview of the plans:

Plan Price (per month) Features
Basic $49 Heatmaps, Recordings, Funnel Analysis, Form Analytics, Micro-surveys, Data Analytics
Plus $179 All Basic features + Surveys, NPS Surveys, Conversion Funnels
Pro Custom All Plus features + Dedicated Account Manager, Custom Integrations, Custom Reports

As you can see, the Basic plan is the most affordable option, while the Pro plan is the most advanced and customizable. Depending on your business needs, you can choose the plan that suits you best.

Lifetime Deals

TruConversion also offers lifetime deals, which can be a great option if you’re looking for a long-term solution. These deals come with a one-time payment and lifetime access to the platform. Here are the current lifetime deals available:

Plan Price Features
Basic $490 All Basic features
Plus $1,790 All Plus features
Pro Custom All Pro features

The lifetime deals are a great way to save money in the long run, especially if you plan to use TruConversion for a long time. However, keep in mind that these deals are only available for a limited time, so make sure to grab them while you can.

Overall, I found the pricing and plans offered by TruConversion to be quite reasonable and flexible. Whether you’re a small business or a large enterprise, you can find a plan that suits your needs and budget. Plus, with the lifetime deals, you can save even more money in the long run.

Get TruConversion Lifetime Deal

  1. Intuitive User Interface: Users find the interface incredibly straightforward, which is especially beneficial for those who are not tech-savvy.

  2. Robust Tracking Features: The tool offers high-end tracking capabilities that are easy to use, making it accessible even for smaller businesses without specialized tech knowledge.

  3. Versatile Analytics Tools: It includes a comprehensive suite of analytics tools such as heatmaps, session recordings, A/B testing, and form analytics, providing deep insights into user behavior.

Is TruConversion Worth it?

While I remain neutral in recommending products, I can say that TruConversion is a solid choice for those looking to gain comprehensive insights into their website performance without getting overwhelmed by complexity. It’s a tool that feels like it’s designed for real people, not just data scientists. Whether it’s the right fit for you will depend on your specific needs and integration requirements.

Alternatives To Hotjar

Hotjar vs. TruConversion: An In-Depth Comparison

When it comes to understanding user behavior on a website, two popular tools stand out: Hotjar and TruConversion. Both offer a suite of analytics and feedback utilities designed to help businesses improve user experience and optimize conversion rates. Below is a detailed comparison of both tools to help you decide which might be best suited for your needs.

User Interface and Ease of Use


  • Hotjar provides a user-friendly interface with easy navigation.

  • It offers a straightforward setup process, enabling users to start collecting data quickly.

  • The dashboard is intuitive, presenting data visualization in a clear manner.


  • TruConversion also boasts an intuitive dashboard, with a focus on simplicity.

  • Users can easily set up and manage tracking without needing technical expertise.

  • The tool’s interface is sleek and modern, making data analysis an enjoyable task.



  • Heatmaps: Visual representation of clicks, taps, and scrolling behavior.

  • Visitor Recordings: Record user sessions to identify usability issues.

  • Conversion Funnels: Identify at which stage users are dropping off.

  • Form Analysis: Understand which fields take too long to fill or cause users to leave.

  • Feedback Polls and Surveys: Collect qualitative data from users.

  • Incoming Feedback: Instant visual feedback for specific page elements.


  • Heatmaps: Offer similar heatmap functionalities as Hotjar.

  • Smart Recordings: Focuses on recordings that are triggered by specific user actions or behaviors.

  • Microsurveys: Allows for targeted questions to be posed to visitors based on their actions.

  • Customer Journeys: Detailed insights into the path users take through your site.

  • Form Analytics: Provides insights into user interaction with forms.

  • A/B Testing: Includes features for conducting A/B tests to optimize conversion paths.

Integration and Compatibility


  • Offers integration with a wide range of platforms including WordPress, Magento, Shopify, and more.

  • Provides easy embedding of tracking code across various website technologies.


  • Also supports a vast array of integrations with popular CMSs, email marketing platforms, and analytics services.

  • Offers API access for more customized integration options.



  • Has a free plan with basic features, suitable for small projects.

  • Paid plans offer more in-depth analytics and are based on the amount of data collected.


  • Offers a free trial to test the service before purchasing.

  • Pricing is based on the number of recordings, heatmaps, funnels, and forms you wish to track, with various tiers for businesses of different sizes.

Data Privacy and Compliance


  • Adheres to GDPR and other privacy regulations to ensure user data is handled securely.

  • Offers options to suppress sensitive information from being recorded.


  • Compliant with privacy laws such as GDPR, CCPA, and HIPAA.

  • Provides advanced options for data anonymization and user privacy protection.

Customer Support


  • Comprehensive knowledge base for self-service support.

  • Email support with a responsive team for paid plans.


  • Provides extensive documentation and resources online.

  • Offers support through live chat and email, ensuring issues are addressed promptly.

Both Hotjar and TruConversion provide robust tools for analyzing user behavior and improving website performance.

Hotjar stands out with its user-friendly interface and comprehensive set of features that cater to businesses of all sizes. TruConversion, on the other hand, emphasizes smart recordings and offers A/B testing capabilities which can be particularly valuable for optimization efforts. When making your choice, consider your specific needs, budget constraints, and the level of detail you require from user behavior analytics. Both platforms offer valuable insights, so your decision will largely depend on the nuances of your business requirements.

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Luke Simpson is a Writer & Editor for Ai Writer - an AI powered writing assistant for business. I is interested in all things tech and is a geek at heart. I loves to play with new innovative software and gadgets. You can find me at the gym most of the day and if he's not there or at home, you'll find him at his desk working on his latest project.